Mastercard wanted to evolve its iconic Priceless brand beyond advertising into a global digital experience. The challenge was to create an intuitive, premium platform that would allow cardholders to explore and access exclusive experiences seamlessly.
- Client: MasterCard
- AGENCY: SapientNitro
The Challenge
Key challenges included:
Scalability & Localization: The platform needed to support diverse experiences across multiple cities, countries, and languages while maintaining a cohesive brand experience.
User Engagement & Navigation: The site had to make thousands of offers easily discoverable while ensuring a frictionless booking experience.
Business & Brand Alignment: The interface design needed to reinforce Mastercard’s brand identity while being flexible enough to accommodate MasterCard's upcoming rebranding, all while driving cardholder participation and engagement.
Mobile Optimization: With growing mobile usage, the experience had to be responsive and high-performing across devices.
The Challenge
Key challenges included:
Scalability & Localization: The platform needed to support diverse experiences across multiple cities, countries, and languages while maintaining a cohesive brand experience.
User Engagement & Navigation: The site had to make thousands of offers easily discoverable while ensuring a frictionless booking experience.
Business & Brand Alignment: The interface design needed to reinforce Mastercard’s brand identity while being flexible enough to accommodate MasterCard's upcoming rebranding, all while driving cardholder participation and engagement.
Mobile Optimization: With growing mobile usage, the experience had to be responsive and high-performing across devices.